About Me
Hi there! I'm a Los Angeles-based audience and editorial strategist with a passion for being where the best, most innovative storytelling is happening. My professional experience has taken me from building out brand social presence for major names in lifestyle and fashion, to leading audience growth at the most storied fashion media brands in the world, to architecting global partnerships strategy for those same names, platform-side at TikTok. I've supported these brands and partners through seismic industry changes, always believing that good content can break through.
What I Do
I bring a mix of right and left brain to all of my roles and projects, marrying data-driven strategy with editorial savvy and imagination. I'm drawn to projects and brands that want to effect change, reach people, and educate and entertain their audiences. If that sounds like you, get in touch!